Powers Interactive launches free political ad intelligence platform Sentry

Powers Interactive has launched Sentry, a free platform that helps campaigns, consultants, agencies, and advocacy groups search competitive digital ad activity across Google and Meta, with connected TV intelligence available to clients. The tool is designed to make political ad data easier to organize, compare, and monitor in real time.

Why it matters: - Campaigns often have access to raw spend data, but not a clear view of who is advertising, what messages are running, and how those patterns change over time. - Sentry is aimed at filling that gap for the wider political and public affairs market, including teams without large analytics budgets. - The platform is being offered free to the political and public affairs community, which lowers the barrier to competitive ad tracking.

What happened: - Powers Interactive launched Sentry, a political advertising intelligence platform for campaigns, consultants, agencies, and advocacy organizations. - The platform lets users search competitive digital ad activity across races, candidates, and advertisers. - Sentry covers Google and Meta political ads for all users. - Connected TV intelligence is available to Powers Interactive clients. - Access to the platform is available now at Sentry signup.

The details: - The free tier includes Google and Meta search and social advertising data. - Users can set client notifications and generate standard reports. - Powers Interactive says connected TV intelligence and custom competitive reporting are reserved for clients. - The company says Google and Meta already publish political ad information, but the data is raw and hard to compare without an added intelligence layer. - Sentry organizes the data by race and adds comparison tools on top. - Powers Interactive says Sentry reduces the manual work needed to compile and analyze campaign data. - Connor Masterson, VP AI and Automation, said there has not been an accessible, affordable tool for the 99% of campaigns in America that do not have six-figure analytics budgets. - Jordan Lieberman, CEO, said the industry already has transparency and Sentry unifies the data by race.

Between the lines: - The launch points to a demand for faster competitive intelligence in political advertising as campaigns spread across search, social, and connected TV. - Offering a free tier may help Powers Interactive build adoption in a market where many teams rely on fragmented reporting and manual analysis. - The product also positions the company as an organizer of existing ad transparency data, not just a media execution shop.

What's next: - Campaigns and advocacy groups can begin using the platform immediately. - Powers Interactive clients can use the higher-end connected TV and custom reporting features. - The company is likely betting that early adoption will drive broader use of its paid services and deepen its role in political media execution.